Press

The Message, 2021: Arlene Dickinson, president and CEO of ad agency Venture Communications, has acquired the Canadian daily newsletter The Bullet and content development agency Newsworthy in a deal that will see the creation of a new media platform in the coming months.

Women of Influence, 2021: Joanna Track shares her advice for fellow entrepreneurs at a fork in the road.

Media In Canada, 2021: Arlene Dickinson has added a much-needed media layer to her growing network of companies focused on food, health and personal care yesterday by acquiring online publication The Bullet and Newsworthy Co, a content development agency and digital publisher.

The Edge, 2020: Joanna Track calls herself a “startup junkie,” with the consulting firm Good Eggs & Co., news site The Bullet, style website Sweetspot.ca and fashion retailer eLuxe among her creations. She shared some of her knowledge and insight in a previous issue of The Edge: A Leader’s Magazine, and this is part of that interview.

Press Pillay, 2018: Meet Joanna Track, the entrepreneur who has made it her business (literally) to enlighten and inform Canadians on the latest need-to-know news. In the current media scape that is convoluted more often that not, her latest venture, The Bullet offers a light-hearted take on current events that doesn't skimp on facts.

29Secrets, 2017: If you’ve been online for more than a couple years, you’ve probably heard of Sweetspot or Eluxe. But you might not know the woman behind the brands, Joanna Track.

SavvyMom, 2017: We’ve long been following the career of Canadian mom and entrepreneur, Joanna Track. No stranger to building big brands, she brought us Sweetspot and eLUXE, and in 2013, she launched Good Eggs & Co., a marketing consulting firm that shares her passion for brand and culture, as well as digital strategy.

Canadian Business, 2015: Joanna Track of Good Eggs and Co. is putting her experience as a serial digital entrepreneur to use to help lifestyle businesses reach new customers.

Women of Influence, 2015: Joanna Track is a mentor, media personality, marketing strategist, and serial entrepreneur. She founded eLUXE.ca and sweetspot.ca, and is now on her third venture, boutique consultancy firm Good Eggs & Co.

The Toronto Star, 2014: Joanna Track had enough of the advertising rat-race, so she struck out on her own, creating a series of successful startups including eLuxe.

Financial Post, 2012: Joanna Track has never sought to come up with the next Facebook and reinvent the wheel. Instead, her goal has been to take proven business successes and adapt them for the Canadian market.

Shedoesthecity, 2012: Joanna Track, founder and CEO of eLUXE, is an entrepreneur, visionary and successful business woman with a great sense of style to boot. She seems to have an intuitive knack for delivering Canadian women what they want at exactly the right time.

Notable Life, 2012: After years of working in corporate advertising, Joanna Track took a shot at paving her own path in the digital media space. Upon founding the popular online women’s lifestyle guide, Sweetspot.ca (which sold in its entirety to Rogers in 2011), Joanna and her brand quickly became a major player in the fast-moving digital media world.

The Globe and Mail, 2012: On June 7, 2004, my first baby was born. My baby was pink and white and beautiful. And I shared it with 600 of my nearest and dearest friends.

Fashion Magazine, 2012: Hailed as one of Canada’s e-queens, Joanna Track is the founder of one of the country’s first fashion e-tailers, eLUXE.ca (formerly Dealuxe.ca), which carries the covetable likes of Smythe, Pink Tartan and J Brand.

Strategy, 2011: Joanna Track, the founder of influential trend-spotting blog Sweetspot.ca, has launched Dealuxe and named Blammo Worldwide as its AOR.

Sweet Potato Chronicles, 2011: If you’ve become spoiled by the daily style, beauty, decor and parenting missives SweetSpot delivers to your inbox, you’ve got Joanna Track to blame. And if you’re already spending on the fantastic new shopping site Dealuxe, that’s on Joanna, too. What can she do, she knows what women want!

Chatelaine, 2011: She started the lifestyle website Sweetspot from her home after the dot-com recession. Now, the ambitious mathematics major has created Dealuxe.ca, a shopping hub of designer brands.

Women of Influence, 2011: Online virtuoso Joanna Track reveals the fight and glory behind launching two of Canada’s homegrown, consumer-loving, web-based brands.