Though sometimes known by her eponymous blog name, Your Average Jo, there’s nothing average about her entrepreneurial pursuits. Founder of some of Canada’s most well-known digital properties including sweetspot.ca, Eluxe, and The Bullet, Joanna has amassed a wealth of experience in what it takes to create and scale a business (and all the ups and downs in between).

Read her musings and learnings in her blog here.

Learn about how she can support your business here.

YOUR AVERAGE JO

In my not-so-humble opinion, everyone is a little bit average. And that’s a good thing. We all have things we excel at, and other things we kind of suck at. And as the math goes, when you put that all together it makes us average.

I’ve had a not-so-average life, with many ups and quite a few downs. And if not for sharing them, what was it all for?

Your Average Jo
I’m Out of Control (and It’s for the Best)
I’m Out of Control (and It’s for the Best)

We all like to have control over our environments. It’s fair and reasonable to want to be in the driver’s seat of our lives. But I think I speak for everyone when I say that we all hold on a little too tightly to that steering wheel.

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Change Is…Change
Change Is…Change

The most common of the many sayings on change is “change is good.” While I may not go as far as labelling that as toxic positivity, I will say it is a narrow expression for all that encompasses change.

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The Pleasure Principle
The Pleasure Principle

Being in the news business (and frankly, just being in the world these days) makes it challenging to avoid the dark, depressing realities of life. (COVID and climate change alone could sink me.) On top of that, many of my go-to releases have also been taken away. (I miss you, restaurants and hot yoga.)

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